∞ Meta AI SEO
Get found inside Instagram and Facebook search, not just in the feed.
Meta AI SEO optimises the parts of your Instagram and Facebook presence that are actually searchable — profile name, bio, captions, alt text and hashtags — so buyers looking for what you sell find you. It is discovery work, not posting schedules.
Instagram is a search engine and most stores treat it as a noticeboard
People search inside Instagram for products the way they search Google, and Meta reads your profile name, bio, captions and alt text to decide what you are about. Most ecommerce accounts fill those with brand slogans, which tells the algorithm nothing, and then rely on the feed to do work that search could do continuously.
Deliverables, not adjectives
A profile kit built for search
Name field, bio and keyword set written around what you sell rather than how you describe yourself.
Per-category content plans
Focus keyword, caption hook and call to action for each product group you actually stock.
Alt text that does a job
Written for discovery as well as accessibility — the two goals rarely conflict, and most stores skip both.
A hashtag mix, not a hashtag dump
Broad, niche, hyper-specific and location tags in proportion, chosen from your own catalogue vocabulary.
Post ideas in the formats that travel
How-to, comparison, transformation, satisfying process, tip, buyer guide and showcase — each built from your niche, not a generic content calendar.
Four steps, in this order
The order matters. Everything after step one is built on it, so if the catalogue is read wrongly the rest inherits the mistake.
Read your catalogue
Everything below comes from what you sell, so nothing drifts into a neighbouring industry.
Rebuild the searchable fields
Profile name, bio, keywords — the parts Meta actually indexes.
Plan per category
Each product group gets its own keyword, hook and hashtag mix.
Produce and review
Post ideas and captions you can film against, reviewed on what performed.
What people ask before starting
Do you run our account?
Does the profile name field really matter?
Will this work for a small following?
Do you write the captions?
The rest of the picture
Buyers do not use one surface. These are the others we cover.
See what AI engines say about your store today
The scan reads your live catalogue and shows which questions in your category you already answer, which you do not, and where a competitor is being cited instead of you. No call required to get it.