♪ TikTok SEO
Buyers search TikTok before they search Google. Be there for the query.
TikTok SEO targets the searches people type into TikTok itself rather than chasing the For You page. It works on the spoken and on-screen words in your videos, the caption and the hook, because that is what TikTok indexes.
Chasing virality is a lottery. Search is a queue you can join.
A viral video is a spike that ends. A video that ranks for a search someone makes every week keeps working. TikTok reads spoken words, on-screen text and captions to answer those searches, and most ecommerce accounts optimise for none of it because they are producing for the feed.
Deliverables, not adjectives
A keyword bank per product category
What buyers actually type into TikTok search, with estimated demand and the hook type that suits each.
Hooks written for the first two seconds
The line that decides whether the video is watched, matched to the search it targets.
Formats that convert on this platform
Transformation, quick tip, comparison and process, chosen per keyword rather than per trend.
On-screen text and caption copy
Carrying the keyword where TikTok can read it.
Coverage tracking
Which searches you have a video for, and which are still open.
Four steps, in this order
The order matters. Everything after step one is built on it, so if the catalogue is read wrongly the rest inherits the mistake.
Map the catalogue
Categories come from your real collections.
Build the search bank
Terms buyers type, with demand and the format that suits each.
Write hooks and captions
So the video is both watchable and findable.
Fill the gaps
A shot list driven by open searches, not by trends.
What people ask before starting
Do we need to be on camera?
Does this work without a big following?
Do you edit the videos?
How often should we post?
The rest of the picture
Buyers do not use one surface. These are the others we cover.
See what AI engines say about your store today
The scan reads your live catalogue and shows which questions in your category you already answer, which you do not, and where a competitor is being cited instead of you. No call required to get it.